CRAFT AND INNOVATION, SINCE 1984
Yummy Bakery is a 100% family business with a passion for taste and an eye for the future. What started as an artisanal pancake in Bruges grew into a modern, fully automated bakery with an international reputation.
Today we are proud to be category leaders in our market, with a strong focus on sustainability, quality, and technological innovation, without ever losing the artisanal character of our products.
The story of Yummy Bakery started humbly but with a lot of flavor. In 1984, Annie Alderweireldt developed the recipe for the original Bruges pancake in her own garage. With simple means and a generous dose of passion, she baked her first artisanal pancakes for local merchants. What started on a small scale laid the foundation for a growth story that continues to be written today, with the same love for the craft.
What once started in a garage has now grown into a modern, fully automated production facility, where thousands of artisanal pancakes roll off the line every day. Today, Yummy Bakery is led by the second generation: Tom and Sara Geldhof have taken the family business to the next level together with their mother Annie.
Thanks to significant investments in technology and innovation, Yummy Bakery combines artisanal quality with industrial precision. Fully automated lines, smart process control, and advanced technological integration ensure efficient, consistent, and flavorful production.
We are proud of the recognition we have received: as category leaders in our market and thanks to important certifications such as IFS and Halal. Sustainability is embedded in our entire story: we run on green energy, invest in solar panels, and use reusable chip pallets in our logistics.
Yummy Bakery remains a 100% family business, with a strong vision for the future and a clear ambition to continue growing worldwide, without ever losing our roots, values, and love for baking.
